As the beauty industry diversifies and more business opportunities become available for the Latinx community, Latinx-owned hair brands are finally booming. This influx of Latinx-owned brands has shown how incredibly important representation is within the beauty sphere, especially given how diverse the hair types within the community are. Many of the brands below came to be after their founders weren’t able to find the best products to care for their hair. So, they took matters into their own hands.
As we shift into Hispanic Heritage Month (also known as Latinx Heritage Month), there is no better time to shine a light on the plethora of incredible Latinx and Hispanic hair care brands to shop now and always. But let this be a reminder that there is always room for more. Diversity is needed behind the scenes of the beauty industry now more than ever.